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Brand Gravity attracts new customers and keeps current ones in orbit
If you think of your brand as the accumulated reputation in the eyes of your customers then you understand that some brands (a very few) have brand gravity — gravitational pull that attracts new...
View ArticleA new definition of “digital”– the collection of habits and expectations of...
By defining “digital” as not the technology, device, or channel, but rather the habits and expectations of modern users, we are able to make practical decisions about which marketing tactics,...
View ArticleThe Damning Data [Nexus One]
Source: http://feeds.gawker.com/~r/gizmodo/full/~3/BrVXM_LnhYs/the-nexus-ones-3g-problem-pt-ii-the-damning-data Google’s Nexus One support forums have been flooded with anecdotes about the phone’s poor...
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